The old saying goes, “You can’t sell from an empty wagon.” But in the physician group LTD space, emptying the wagon of provisions that can hurt doctors at claim time (included as standard language in many traditional group LTD policies) can be your most powerful tool.  The Right Tool for the Right Job Traditional group […]

When presenting group LTD solutions to physician prospects, emptying your sales wagon can often be your best strategy. Many traditional group LTD policies contain standard provisions that actually hurt doctors at claim time. Dumping these and replacing them with a tailored physician group LTD policy can dramatically boost your closing ratio.